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Posts Tagged ‘medical destination’

Rwanda aims to be the medical travel destination in Africa

Image Source: cdc.gov

 

To boost the country’s coffers, Rwanda aims to be the premier medical travel destination in Africa. However, in order to do that, the country has to attract more investors to build more world-class facilities similar to what they have in the country right now.

 

Image Source: commercialappeal.com

 

The country is doing this to further revitalize its travel industry, hoping to attract millions of African patients from across the continent. Currently, its travel industry is seeing a slow but steady growth, seeing a 22-percent increase in 2012 compared with that in 2011. Its government believes that medical travel is the key that can help them further enhance the growth of its travel sector. But before it can transform itself into a premier medical travel destination, it needs better hospitals, highly trained personnel to operate those hospitals, and better medical practitioners and specialists, and since the government does not have enough money to do so, it has to rely on foreign investors to do it for them. Building Rwanda to better handle the influx of medical travelers will also benefit the locals, as currently, there is a shortage of doctors and health care waiting time is long.

 

Image Source: medicine.virginia.edu

 

However, transforming Rwanda into a medical travel hub is more than just getting investors to build facilities; there has to be synergy between the government and the private sector for this to succeed.

Satori World Medical, US’ leading medical travel services company, features state-of-the-art hospitals in eight countries and the US territory of Puerto Rico. For more information on medical travel and how it can change your life, visit this website right now.

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Understanding destination attractiveness in medical travel

Image Source: hqmedicaltravel.com

Image Source: hqmedicaltravel.com

 

A lot of medical travel service companies tout low-cost, high-quality medical travel services using the latest technologies as a competitive advantage for consumers to choose their services over competitors’. However, low-cost, high-quality healthcare is only a part of a bigger picture—something called destination attractiveness.

Destination attractiveness influences a patient when choosing a medical travel service or destination; it consists of the following factors:

Geographical proximity. The nearer a medical destination is to a patient’s home country, the better the chances that he will choose it.

Cultural proximity. Patients tend to choose countries that have a culture similar to theirs because it might be easier for them to adapt and communicate with the locals.

Destination image. Patients also take into account a destination’s reputation.

 

Image Source: designmynight.com

Image Source: designmynight.com

 

Destination infrastructure. Patients take into consideration a destination’s infrastructure, which is not limited to clinic or hospital facilities.

Destination environment. Climate and available attractions can also influence a patient’s choice of medical travel destination.

Risk and reward. Patients will also weigh the risks and rewards of having a procedure done at a medical destination, often checking for track records and safety rates.

Price. As with most things, price is also taken into consideration. This might include cost of treatment, travel, and stay.

Understanding how patients choose their medical travel services and destinations is important and may prove useful for companies wanting to better tailor their services to the needs of their customers.

 

Image Source: hqmedicaltravel.com

Image Source: hqmedicaltravel.com

 

Satori World Medical ensures that its customers get the very best healthcare possible by making sure that the services provided by its International Centers of Excellence are up to par or exceed that of the hospitals in the US. More information about the International Centers of Excellence can be found at the Satori website.